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Thu, Apr 01, 2004 - Page 11　News List

Design key to OEM's building own brands

FUTURE GROWTH French designer Philippe Starck says Taiwanese companies should focus on branding and marketing to get their products on the world market

By Jessie Ho  /  STAFF REPORTER

"As home of the world's manufacturing industry, we hope to have more marketable brand names af-ter Acer, Giant and BenQ," Chang said.

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