The cold weather is the main reason why one of the country's largest traditional temple fairs, at Beijing's Temple of Earth, has seen just 80,000 daily visitors so far, down from last year.
But organizers are still hopeful that people will come out in large numbers and set cash registers ringing at the fair's snack and souvenir booths.
"The temperature seems to be rising, so we expect at least 100,000 today," temple official Cao Ci said yesterday.
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