Thu, Oct 23, 2003 - Page 10 News List

BenQ is chasing after India's mobile phone market

BLOOMBERG

BenQ Corp (明基電通) plans to acquire 5 percent of the market for mobile phones in India by next year, joining other companies that have recently entered the market.

BenQ yesterday introduced two models based on the global system for mobile communications (GSM), technology and plans to launch as many as six more new models by December with prices from 5,000 rupees (US$110) to 15,000 rupees, the company said in a statement in New Delhi.

The company, which also plans to introduce mobile phones based on Qualcomm Inc's code division multiple access (CDMA) technology in the country by next March, is considering tying up with CDMA operators to sell its phones.

India's mobile-phone users are surging because of price cuts spurred by competition and regulatory action. That's prompted companies such as South Korea's LG Electronics Inc, Taiwan's DBTEL Inc (大霸電子) and China's Ningbo Bird Co (波導) to start selling phones in India.

Users of GSM networks more than doubled to 18.3 million as of Sept. 30 from the same date a year earlier, according to the Cellular Operators Association of India.

BenQ plans to open its own stores in the country apart from selling phones through distributors, the statement said.

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