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Published on Taipei Times http://www.taipeitimes.com/News/biz/archives/2003/09/06/2003066733 Market responds to TSMC sales BUSINESS MODEL: The chipmaker expects to meet its shipment targets this quarter and market watchers say this is proof the company is outperforming its smaller rivalsBy Bill Heaney STAFF REPORTER Saturday, Sep 06, 2003, Page 10
Positive comments by a spokeswoman in Taiwan Semiconductor Manufacturing Co's (TSMC, In late July, TSMC -- the world's largest manufacturer of computer chips for other companies, or foundry -- said that shipments would increase by between 5 percent and 9 percent this quarter.
At an investor conference in New York on Wednesday, TSMC's deputy director of investor relations Elizabeth Sun (
On the strength of the news, Andrew Lu ( TSMC's shares then jumped by as much as 4.6 percent on the TAIEX, finally closing up NT$2, or 3 percent, at NT$68. Tzeng, however, denied there had been any change in the company's forecasts. "We did not raise our guidance for this quarter," he said. Other analysts were not so quick to change their forecasts.
"Our target price is NT$75 for TSMC by the end of the year," said Chris Hsieh ( "Sales growth would have to be much stronger than 10 percent quarter-on-quarter to warrant increasing our target price [to over NT$90]," Hsieh said.
Both TSMC and smaller rival United Microelectronics Corp (UMC, UMC yesterday gained NT$0.30, or 1.1 percent, to NT$28. Since January, TSMC's shares have risen by 60 percent, while UMC has only seen a 20-percent increase. "You have to attribute the widening of the gap between the two to TSMC's position as the largest foundry, which means a more diversified base of customers," Hsieh said. "They are better prepared to weather the volatility of the semiconductor market and also the up and down of their customers' fortunes due to market share shifts."
A combination of unsuccessful business strategies at UMC and good ones at TSMC has created a widening gap between the two companies, another analyst said. "Over the past two years, TSMC has done a better job than UMC in meeting customer needs," said Tony Tsai ( UMC entered the foundry business in 1995 and concentrated on companies that designed chips for the communications industry. But when the telecommunications bubble burst in 2000, UMC was affected much more than TSMC, which had its risk spread over more sectors, Tsai said. In addition, over the past four years, UMC has had four different chief executive officers, each heralding a new business model. But UMC has yet to find the right one to close the gap on TSMC, analysts said.
"UMC is No. 2 and a lot smaller, which means it has the incentive to create a new business model for itself," Hsieh said. "It is trying to adapt a new business model and identify select business partners with the hope of getting increased orders."
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