Thu, Jul 10, 2003 - Page 10 News List

Beer battle brews in Taiwan over which `Bud' is true


The Czech brewer Budvar has won a legal battle against the US brewer Anheuser-Busch in Taiwan, the company announced Tuesday.

Budvar said in a statement that the Taiwanese high court upheld the company's rights for the Budejovicky Budvar trade name in the country.

Anheuser-Busch had earlier appealed the registration of the Budvar's Budejovicky Budvar trade name in Taiwan, arguing the name is too similar to its own flagship trade name Budweiser and may be confusing to beer drinkers in the Asian country.

The two companies have battled over the name Budweiser since 1906, when the Czech brewery began exporting its product to the US. The companies are involved in more than 40 lawsuits.

Budejovicky Budvar was founded in 1895 in Ceske Budejovice -- called Budweis by the German-speaking people that populated the area at the time. Beer has been brewed there since 1265.

This story has been viewed 3262 times.

Comments will be moderated. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned.

TOP top