Fri, May 30, 2003 - Page 10 News List

Computex delay to halve visiting firms

PRE-CHRISTMAS SHOPPING Even as officials admit that attendance projections are sketchy, analysts say that holding the trade show in September defeats its purpose

By Bill Heaney  /  STAFF REPORTER

Having worked in a Taiwanese company, Boyce is savvy about local business practices.

"As soon as Taiwanese companies heard that Computex was canceled, they would instantly have scrambled to make up for not having the show," Boyce said. "Being so business-minded, the Taiwanese would have looked at how much business Computex generates for them and would decide how they can make up the losses."

Delaying Computex until September will mean that companies miss out on the Christmas buying season, one analyst said yesterday.

"One of the reasons Computex takes place in the second quarter is that it is a great opportunity for people to look around and see the new products they will buy for the second half of the year," said Chris Hsieh (謝偉民), an analyst with ING Securities Ltd. "Holding the show in September is probably too late for the Christmas buying season."

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