Mon, May 05, 2003 - Page 11 News List

Entrepreneurs make good on dream

In a city crowded with pubs, seven foreigners -- including one Briton, a Canadian, an American and an Aussie and a man from New Zealand -- have pooled their collective talents to form one of Taipei's newest bars. Max Murphy, the man behind the idea, sat down recently with `Taipei Times' contributing reporter Joanna Dunne to talk about marketing strategy, the competition and turning an early profit

By Joanna Dunne  /  CONTRIBUTING REPORTER

Murphy: The first priority is to become well established in Taiwan. I think that's definitely achievable within one year. After that we'll hopefully have a system and concept which can then be transferred to other areas, whether it be in Taiwan or elsewhere in Asia. Who knows, maybe there might be a "The Brass Monkey, Chongqing" in the future.

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