The branding shortcut allows Sampo to enter not only Europe but also the global market, Chen said.
"Market expansion is important for Sampo's survival, since the domestic market is limited and competition continues to grow after Taiwan's WTO entry," Chen said.
Grundig's press contact Holm Kilbert was unavailable for comment "due to the stresses of the current situation," a source at the Nuremberg headquarters said yesterday.
RSS