Nike still has merchandising deals with nine teams out of 26 NBA teams this year; by November 2004, it will have none. All the teams will be signed with Reebok.
But Reebok is still looking for a logo that rivals that of Nike.
"We've got this vector cross on every NFL jersey, a little square with a slant," Fireman said.
"We need our own swoosh. We need a recognizable symbol, something that gives the kid at the gym an emotional attachment."
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