Some skyscrapers have endured the test of time. With its oversize silver hood ornaments and eagle-head gargoyles, the 77-story Chrysler Building on East 42nd Street remains a legendary New York skyscraper even as the automobile company's glory days fade from memory.
The AP has looked at several Midtown office buildings. If it joins The Daily News on 10th Avenue, it will occupy the top floors once held by DoubleClick, an ailing Internet advertising firm, and will pay rent of US$31 a square foot.
But for many corporations, their name on a high-profile building translates into prestige and a marketing opportunity. For landlords, it translates into cash.
Early last year, Tishman Speyer replaced the glowing but anonymous "666" numbers atop the 41-story tower at 666 Fifth Ave. with the Citigroup corporate logo. At the time, Robert J. Speyer, a senior managing director at Tishman Speyer, said it was a signal that "corporations are not going to walk away from the city."
Citigroup is paying a seven-figure rent for the signs.
RSS