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Exhibitors vie for spotlight at travel fair at trade center

Exhibitors attending the ongoing Taipei international travel fair are all trying their best to become the brightest star at the show and attract more attention from visitors, organizers of the event said yesterday.

A total of 454 exhibitors from 51 countries around the world are presenting updated information concerning their unique tourism characteristics and various entertainment programs to boost tourist activities at the 10th Taipei International Travel Fair (ITF) which opened at the Taipei World Trade Center Saturday.

In the face of the global economic sluggishness, domestic hotel and travel agents are offering accommodation coupons and quality tour packages at highly competitive prices, respectively, to attract buyers at the four-day show co-sponsored by the Taiwan Visitors Association and the Tourism Bureau under the Ministry of Transportation and Communications.

According to the event organizers, customers can buy hotel accommodations coupons for two days and one night at an average price of around NT$2,500 (US$73.50), with several hotel operators' sales amount of such coupons reaching NT$1 million on the first day of the travel fair.

Statistics compiled by the Tourism Bureau show that visits by domestic travelers to the 263 tourist and recreation sites in Taiwan and Kinmen exceeded 100 million last year.

With increasing numbers of outbound travelers, the island country has also become an important market for tourism industries around the world.
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