Chartered, with a 6 percent market share, doesn't make 0.13 micron chips. The company will be "opportunistic" in pricing chips made with 0.25 micron and less-advanced technology, Chief Executive Officer Chia Song Hwee said on a conference call with analysts today.
Chartered will offer discounts for one-time orders from existing customers for more chips, or "spot buys," the company said.
For now, Atheros's Redelfs says switching suppliers would be "relatively easy" because it uses standard production technology.
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