Mon, Sep 16, 2002 - Page 11 News List

Entertainment pioneer still gives Taiwan reason to smile

One of the nation's major beer importers and a pioneer in the local entertainment industry in Taiwan, Michael Cottingham, president of Cottingham & Co, Ltd, talked with staff reporter Patrick Kearns recently about Taipei's pubs, the alcohol market and the vast changes these industries have seen since he first came to town a long, long 26 years ago.

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I don't suppose consumers will notice the benefits of that overnight, but I think medium-term we can look forward to better promotions and sponsorships. If you look at sport in Taiwan, for example, it is not well-developed, and this is an area where beer and spirits companies have been very active around the world. More could be done in Taiwan, and we hope to be part of supporting it.

Being part of the business environment in Taiwan has been a great pleasure for me, and I continue to enjoy the challenges. Most of my activities have focused on the entertainment industry, and there is nothing like seeing a crowd of people having a great time. It's a real pleasure knowing that you have played some small part in making it happen.

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