Oelkers: We currently operate five stores in Beijing. We are operating on a slightly different business model, both as a QSR (quick serve restaurant) and as a delivery company.
The market is very competitive as far as our non-pizza competitors, but we believe the future is bright there.
Our experience in Taiwan has helped us in the area of leadership. We can leverage our management in Taiwan to lead the effort in China.
However, you can not parachute your business model into that market. It must be adjusted to meet the needs of the consumers there.
RSS