TT: As one of the first private auctioneers, how do you look at your role and professionalism in the business?
Yen: Eloquence, market expertise, a world view and entertaining ability are the attributes of a fine auctioneer. He or she may simply act as a host [in auctions], but property knowledge will perfect his or her skills. A well-performing auctioneer should be able to keep the auction atmosphere and its process under total control. More importantly, he is also an order-keeper and dispute-settler on the spot since a unit worth millions of NT dollars is usually sold within an average of five minutes.
This is a new business and there's still little talent in Taiwan. Therefore, branding strategies may be very important [to us] in the near future so that consumers know which companies are professional and who to trust.
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