The company plans to release a personal computer version of the game soon and is promoting the game aggressively on "The Howard Stern Show," in the lad magazine Maxim and on MTV's "Osbournes."
In addition, the company is exploring film possibilities. In the view of Paul Eibeler, the president of Take-Two, video games and movies "are moving closer and closer together."
"It used to be that movies went to interactive products, now it's the other way around," he said. "The older market drives that business."
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