Thu, May 31, 2001 - Page 17 News List

`Next' ready to battle for market share

TABLOID HEAVEN The magazine's boss, Jimmy Lai, is known for his aggressive style and shocking reports as well as glossy, revealing photos, which local rivals lack

STAFF WRITER , WITH REUTERS

"Democracy is irresistible. And this country is gonna open, is gonna undergo a great change and great change means great opportunity," said Lai, casually dressed in jeans by Giordano, a fashion chain he founded.

It was Lai's outspoken criticism of Beijing that led him to sell his stake in Giordano and relinquish the chairman's seat.

His Hong Kong-based Apple Daily (蘋果日報) newspaper is critical of Beijing and its reporters are routinely denied accreditation to cover official functions in China.

Lai said Hong Kong's Next will serve as a base to enter China's southern Cantonese-speaking media market once the doors are opened, while the Taiwan edition will target the Mandarin-speaking north.

"Taiwan is definitely a strong catalyst to induce China going forward to its political restructuring to democracy," Lai said.

His Hong Kong-based Next Media (壹傳媒) has invested NT$500 million into the magazine's Taiwan edition, which will feature news on politics, the economy, entertainment and lifestyles.

It will sell for NT$75 a copy and Lai hopes to break even in two years.

He has hired about half of the 300 reporters laid off by Taiwan's online newspaper Tomorrow Times (明日報), which folded in February after a year in the red.

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