Sat, Oct 14, 2000 - Page 18 News List

Avision eyes distribution deal

BRANDING The major scanner maker hopes to increase sales of products under its own brand name, but many analysts recommend against such a business strategy

By Thomas Ker  /  CONTRIBUTING REPORTER

Other analysts were less optimistic. "Avision is the best in the scanner industry," said an analyst at Entrust Securities Co.

However, in such a competitive sector, the company would find it difficult to maintain strong profit levels whether it sold its products as its own brand or on an OEM basis.

Most electronics companies receive big orders, but that doesn't mean their future profits will be strong, the analyst observed. Meanwhile, "no one in Taiwan's electronics industry, even including Acer, seems very successful in selling their own brand-name products," he said.

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