TransAsia Airways (
The NT$400 million, 12,000-square-meter project will help TransAsia take advantage of a potentially larger in-flight catering market that may come with the expansion of Chiang Kai-shek International Airport or cross strait air links, if they are established.
In addition, the new plant would aid the company's strategy of selling fresh foods to convenience stores.
According to Edwin Lee (
The company estimates that annual revenue could grow at an annual clip of more than 60 percent -- reaching production capacity of 8,000 meals per day by 2004.
The company has also estimated reaching a maximum production capacity of 20,000 sets of meals per day.
TransAsia also sees selling fresh foods to convenience stores as a lucrative business, based on their surveys of Japanese consumption habits.
Company officials estimate the growth of people who dine out has spilled over into fresh food convenience store sales, which accounted for 30 percent of Japan's domestic food market.
Therefore, the company sees selling fresh foods to convenience stores as a potential area for diversification, and they hope to grow their share of the local food market beyond the current 10 percent.
The high quality food control and processing systems used for making in-flight meals makes it services competitive in providing quality, fresh foods, the company claimed.
Currently, TransAsia provides fresh foods such as sandwiches, Japanese sushi and rice cakes to local convenience stores, including High Life (萊爾富便利商店).
The fresh food business currently accounts for 18 percent of the company's total revenues.
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