Mon, Oct 25, 1999 - Page 17 News List

The brave new world of trademarks

LANDMARK CASE Owners of unique buildings are asserting their rights over how images of their structures are used, as companies seek to use the profiles of famous landmarks in their branding schemes

By David W. Dunlap  /  NY TIMES NEWS SERVICE

"Like anybody who's created a brand, we certainly don't take branding lightly."

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