An Introduction to Taipei Times
Bringing Taiwan to the World and the World to Taiwan.
1. Concept
Launched on June 15, 1999, the Taipei Times commits itself to "Bringing
Taiwan to the World and the World to Taiwan." The Taipei Times is an objective, Taiwan
oriented newspaper devoted to providing accurate information to the local and foreign
communities in Taiwan.
The Taipei Times also aims to enhance the island's profile among international readers.
We print penetrating reports on local politics, society, economics and culture,
as well as balanced and comprehensive analysis of Taiwan's political scene. The Taipei
Times is one of the most authoritative and trusted voices among English media in Asia.
2. Format
The Taipei Times is a daily English newspaper with 20-24 pages. It showcases three main
sections of local and international news, along with sports and special local features.
The first section features Highlight News, Taiwan News, Asia News, World News, Taiwan
Business and World Business; the second section focuses on Youth Central consisting
of Bilingual Times, Leisure and Sports, while the third section (published every
Friday and Sunday) features Around Town, Sunday Features, Arts & Books and other
life information.
In short, the Taipei Times enables readers to care about local and foreign news
and provides readers with better reference materials for English learning. Without
any doubt, the Taipei Times is indeed an excellent and quality English language newspaper.
"To realize the objective of producing an international-standard daily English-language
newspaper in Taiwan," we at the Taipei Times have assembled more than 50 of the finest
editors, reporters and production people from over eight English-speaking countries.
All of the staff follow the Liberty Times Group's "Taiwan First, Liberty Foremost"
concept, emphasizing professional and non-partisan reporting. As such, the Taipei Times
has gained domestic and overseas readers' recognition. In addition, our web site
(www.taipeitimes.com) is available for all readers from around the world.
Taipei Times has indeed become a daily English-language newspaper that properly
represents the voice of Taiwan.
3. Awards
For three consecutive years, the Taipei Times has won the
Society for News Designs' "World Best-Designed" awards. In 2002, 2003, and 2004, we won an Award
of Excellence in the 23rd edition Best of Newspaper Design Competition in the category,
Lifestyle/Features page.
Other awards received were from the New York Times and Canada's National Post,
not only demonstrating the high standard of the Taipei Times' reporting, editing
and design, but also showing that the Taipei Times' professional design standard
is able to compete with the best English-language newspaper in the world.
4. Circulation
The Taipei Times has recorded a rapid growth in its
circulation as a result of its excellent reporting and coverage of local and
foreign news, a mature distribution channel of the Liberty Times Group (parent
company of Taipei Times) and a high-speed state-of-the art printing equipment at
its local printing facilities in north, central and south Taiwan.
As of October 2002, the Taipei Times has recorded a daily circulation of 285,130 copies,
which breaks down to 188,000 copies circulated daily in northern Taiwan, 55,000 in
the central part of the country and 40,000 in the south, and these figures are still
increasing steadily.
5. Sales Outlets
(1) Distribution network:
Available in convenience stores, bookstores, airports, train stations, hotels,
domestic and international flights.
(2) Subscriptions:
Individuals, local and multinational foreign firms,
national representative offices, government departments, foreign residents
in Taiwan and high-tech companies and embassies.
6 Readership
Age group:
Between 16 and 60 years old
Education level:
College and above
Average annual income:
NT$800,000 and above
Personal characteristics:
Regard for high quality of life, desire for self-improvement, particular personal taste,
a trend setter, having an international outlook, concern for current affairs,
interested in technology and information, having a high spending power.
Taipei Times web site readers:
70 percent from the US, Canada, England, France and Germany, with the remaining 30
percent from Taiwan and other Asian nations. Our web site, www.taipeitimes.com,
is the largest English-language site offering local and foreign surfers news from
Taiwan and has accrued impressive hit figures. From January to October 2002,
more than one million people visited our web site monthly.
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